Protecting your most valuable assets
As an independent broker on Wall Street, we shop every insurer on your behalf — personal, commercial, life, and health — so you decide with confidence.
25+
Years Experience
Our Services
Comprehensive insurance solutions
Personal & High Net Worth
Co-op, condo, home, brownstone, auto, flood, jewelry, art, boats, personal umbrella — full asset protection for you and your family.
Commercial & Business
General liability, E&O, D&O, cyber, workers compensation, and more — bespoke placements for every industry and complexity level.
Life & Disability
Whole life, term, universal, indexed universal, annuities, and disability — structured to protect income, estates, and legacy.
Health Insurance
Individual, small business, and Medicare plans navigated with decades of expertise — and it costs you nothing to work with us.
Featured Products
Specialist coverage for every asset
NYC Co-op Insurance
The NYC co-op market is unlike any other in the USA. We have decades of experience navigating these valuable assets.
Learn moreNYC Condo Insurance
We navigate the NYC condo insurance maze to get your most valued asset covered properly from day one.
Learn moreNYC Brownstone
Carriers are pulling out of this market. We have access to unique markets you won't find elsewhere.
Learn moreCyber Insurance
Cyber is the fastest-growing insurance category. We have the best cyber brokers in NYC.
Learn moreErrors & Omissions
If your business offers professional services, you need E&O insurance. We offer custom-tailored solutions.
Learn moreLife & Disability
Your life and ability to work are perhaps your most valued assets. We structure coverage for peace of mind.
Learn moreWhy Prana Risk
The Prana Risk difference
Our Reputation
Excellence, integrity, and hard work — unmatched in the industry.
25+ Years Experience
More insurance and reinsurance experience than any other independent broker in the USA.
Industry Relationships
Deep C-suite relationships giving us unique pricing power and market access.
We Unpack Your Needs
We listen carefully to your concerns and craft a solution tailored to you.
We Demystify Insurance
We translate complex insurance into coverage, pricing, ability to pay, and willingness to pay.
We Do the Work
We shop the entire market tirelessly on your behalf for the best coverage.
We Save You Money
Our market access ensures competitive pricing and optimal coverage.
Claims Advocacy
When tragedy strikes, we stand with you. More claims experience than any local agent.
25+
Years Experience
Meet the Founder
Seth Patel
Licensed Insurance Broker & Independent Agent
Prana Risk was founded by insurance industry veteran Seth Patel, based on Wall Street, NYC. Seth brings 25+ years of unparalleled global C-suite experience across the entire (re)insurance value chain.
His deep industry contacts, passion for client education, and relentless commitment to quality make him an invaluable partner.
- CEO of the largest complex claims business in the USA
- SIAA Member & Cornerstone Chubb Elite Independent Broker
- 7-time graduate: U of Illinois, Columbia & Harvard Business School
- Leads InsurTech at Harvard Business School Alumni Angels
- Most C-suite relationships in the industry
- Deep expertise across brokerage, actuarial, underwriting & claims
- Relentless commitment to the highest level of customer service
Client Testimonials
What our clients say
“Seth at Prana Risk is impressive: smart, diligent, and customer service-oriented. He goes above and beyond — spending almost an hour on the phone comparing and contrasting different options for my co-op.”
Danny Justman
Co-op Insurance
“Seth at Prana Risk is the best: kind, intelligent, and great at customer service. He goes above and beyond — he spent an hour on the phone with me explaining different options for my business liability insurance.”
Veronica Olson
Business Insurance
“Highly recommend working with Seth. He’s been my insurance broker for the past 3 years; he’s highly knowledgeable and is a tremendous help. Unlike other brokers, Seth puts the client first.”
Alana Tyler Slutsky
Personal Insurance
100%
Google 5-Star Rating
25+
Years of Experience
100%
Client Retention Rate
Insights
Learn more about insurance
The Importance of Liability in Your Insurance Portfolio
Liability insurance is often overlooked, yet it protects you from lawsuits and claims that can cause bankruptcy.
FAQs
Frequently asked questions
Answered by our licensed insurance broker team. Have more questions?
Ask Us AnythingWe spend a disproportionate amount of time educating you upfront — ensuring you understand the risk transfer process better than anyone else. Combined with our 25+ years of C-suite experience and deep industry relationships, we get deals done where others cannot.
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